And as we shall see in our rundown of Ad Block enabled browsers below, speed, loading times as well as small footprint, are deciding factors in who takes the crown among the Ad Block enabled mobile browsers.Īmong the various sort of browsers that are sometimes bundled by first party OEMs like Samsung to third party ones like UC browsers, there is a total of 45 different browsers that have Ad Blocking capabilities in iOS and Android combined. This is why we see that in evolving countries like India and Pakistan, people prefer to use browsers like UC Browser and Opera Mini to circumnavigate the data hungry nature of Internet Ads. This is a frightening revelation for not only the users from this region but also worldwide as 55% of the world’s smartphone population hails from this region, with the percentage only set to increase in the future years.Īs the APAC is a region where the smartphone markets are just hitting a semblance of maturity, data prices remain relatively high, and mobile data is at a premium. What is even more worrying is the fact that two of the world’s biggest smartphone markets contribute the most to the list of ad blocking individuals.īefore we take a look at the data for the individual countries, it is important to understand the conditions of cellular connectivity and mobile data in the Asia Pacific region that has led to 93% of the Ad Blocking browsers to be used from this region. ![]() Taking a quick look at the distribution of ad blocking browsers by region, we find that the highest concentration of users comes from the Asia Pacific region. ![]() And this rapid growth rate of almost 90% YoY has been fuelled by a number of geographical as well as technical reasons which has led to the dominance of Ad Block enabled browsers in smartphones across the world. Putting those numbers into perspective, that means that now 22% of the world’s smartphone population of 1.9 billion devices use some sort of Ad block. By March of 2016, the mobile ad blocking Industry with 408 million active users has far surpassed their desktop counterparts. The Rise of The Ad Blocking Mobile BrowserĪd Blockers have grown stealthily and at a rapid pace in the realm of smart devices. With 1 out of every 5 smartphone users out there having an ad blocker installed on their phone, where does the mobile Internet and it’s content creators go for revenue? We try to answer that question and take a deep look at the Internet’s grim future in today’s article. That’s why the startling revelation by PageFair that more than 419 million smartphone users are using an ad blocker currently has caught the Internet off guard. This idea was further fuelled by research that took into account public opinions and surveyed small sample sizes instead of working on raw empirical data. And while everyone agreed that it was a gigantic number, the common consensus of people was that the adoption rate of Ad Blockers in mobile was slower. But a new report by PageFair has shed some stark new light into the world of mobile ad blocking that will force everyone to rethink their strategy on going mobile.Īn earlier report had pegged the total number of desktop users who use Ad Block at the north of 200 million. While this had raised some cause for concern, companies that depend on ad revenue were happy in the knowledge that as we migrated to a smartphone-centric Internet, the menace of Ad Blocker would be faced with a steep adoption curve. As many previous reports had shown, desktop users had been considered the primary source of ad blocking. However, till now there has been one saving grace, or so we thought. For the past couple of years, companies ranging from Google to Facebook has been scratching their heads, trying new methods, newer ways to fight an ever more powerful enemy- Mobile Ad Blockers. While the statement, at first glance, may appear to be very clickbait-y, nothing is closer to the truth.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |